Tell us a bit about your business
Black Truffle is an independent delicatessen & coffeehouse located at 41 England’s Lane, Belsize Park, NW3. Everyday we provide the finest selection of homemade food and produce created in-house by Cordon Bleu trained chefs. We also stock an extensive selection of artisan food and beverages carefully selected from small and independent producers from the UK and overseas. Our strong relationships with these producers means we have an excellent understanding of our supply chain and where our food comes from, whilst also supporting smaller producers and farmers. We are also proud to serve the finest teas and coffees in Belsize Park, in addition to an extensive wine list, freshly made juices, smoothies and other soft drinks.
What do you love most about Hampstead? What makes it different to other areas of London?
The greenery, flora and fauna. Black Truffle is located on England’s Lane, Belsize Park and therefore almost equidistance between Hampstead Heath and Primrose Hill & Regent’s Park. Throughout the year we make the most out of these fabulous green spaces, but a Spring walk on the Heath around sunrise is probably the best, especially if no one is there.
What were your motivations for starting the business?
The food offering in Hampstead was fairly lacklustre when we opened. We wanted to provide an everyday menu that included items such as homemade salads, hand crafted coffees, cold pressed juices and freshly made sandwiches. With hindsight it’s amazing that no-one was doing it already. However we also wanted to add something extra special and be creative so we decided to incorporate a deli into a coffeeshop. It’s amazing how much the both sides have evolved over the last three years,
What are your biggest challenges as an independent?
Remaining ahead of the pack and providing something different to what the competition are offering.
Besides yourselves, what’s your favourite independent Hampstead business?
Anything food related. We use Barrett’s Butchers opposite us on England’s Lane. We often pop into the Community Market and will always pick up some fish on a Friday. We love Artichoke on Heath Street especially with the juice bar. The Stag is great for beers and food and we’re forever visiting Odette’s and Lemonia in Primrose Hill.
What could local people be doing more of to help Hampstead traders?
Just going into visit them, let the traders do the rest.
Delicatessen & coffee house
41 England’s Lane
>0207 483 1623